Scaling with Springtime: moving from product fit to enterprise scale

Springtime Technologies is building the agentic accounts payable platform for the enterprise.

By the time SEP partnered with Springtime, the product was already deeply embedded in customer operations, providing a critical system of operation for some of the world’s largest enterprises. It was delivering high levels of automation and efficiency, and demand was growing.

The next challenge was building the infrastructure for scale around it: the go-to-market engine, customer support model, leadership depth, and operating cadence needed to support a larger enterprise software business.

That shift, from early product leadership to building a business ready for scale, is the focus of this film.

In conversation with CEO Markus Hübl and Chairman Jon Keating, the discussion reflects on what changed as the business moved into this next phase.

Some priorities were clear from the outset: strengthening the technology function to support a larger customer base, investing more deliberately in go-to-market, and building leadership beyond the founding team.

Other priorities became clearer over time.

Historically, Springtime had grown largely through inbound demand, referrals and partners. As the business began to build a more deliberate outbound motion, defining the ideal customer profile became critical to focusing sales and marketing effort. People and talent capabilities also became increasingly important. And the role of the board evolved, with discussions becoming more structured and informed by experience of scaling similar enterprise software businesses.

These changes had a cumulative effect.

The business began to operate differently, not just in individual functions, but in how decisions were made, how priorities were set, and how progress was measured.

A key part of that was the value creation plan, developed by management with input from SEP and the board. The plan resets each year and is now in its second cycle, giving the team a clear framework for tracking whether the business is on or ahead of plan across the priorities that matter most.

The result is a business with stronger foundations for growth and a clearer path to building on the value the product was already creating.

In the film, Markus and Jon share their perspective on that journey, what changed, what mattered most, and how the business is now set up to scale.

Watch the film to hear Markus and Jon reflect on that transition, and what it takes to scale in practice: