SEP exits Zuto following a period of significant growth and market expansion

SEP has completed a successful exit from Zuto, the UK’s leading online car finance marketplace, following Bridgepoint’s acquisition of a majority stake in the business.
The transaction marks the culmination of SEP’s partnership with Zuto, during which the company has significantly expanded its technology platform, strengthened its market position, and continued to set new standards for transparency and customer experience in the UK car finance market.
Founded in 2006, Zuto has helped more than 450,000 customers secure fair, accessible and personalised car finance. The company has achieved rapid growth, reporting revenues of £75m and EBITDA of £12m in FY25, with strong momentum continuing into the new financial year as Q1 revenues increased over 30% year-on-year. This progress reflects both rising consumer demand for digital-first finance solutions and Zuto’s commitment to acting as a trusted consumer champion in the used car finance market.
Throughout SEP’s investment, the firm supported Zuto’s relentless focus on delivering the best outcomes for customers. This ethos is embedded not only in the company’s approach to lending, but also across its internal culture. Zuto has invested heavily in initiatives that promote employee wellbeing, progressive working practices and social impact, helping to build a sustainable and socially conscious business. This commitment was formally recognised in 2022 when the company achieved B Corp certification.
Zuto CEO Jim Wilkinson added: “We are hugely grateful to SEP for the support and guidance they have given us. Their partnership, and belief in our mission, has played a huge part in shaping the business into what it is today, supporting the development of the progressive culture that makes Zuto so unique.”
Tony Robison, Senior Adviser at SEP, commented: “We’re proud to have partnered with Jim and the Zuto team as they’ve built a market-leading business in UK car finance. Their growth, innovation, and commitment to improving the customer experience has been exceptional. It’s been a privilege to support their journey, and we’re delighted to see them take this next step with Bridgepoint.”
Bridgepoint’s investment will allow Zuto to further enhance its technology, expand its product range and continue driving greater transparency, simplicity and customer confidence in the UK car finance sector.



SEP exits Zuto following a period of significant growth and market expansion

SEP has completed a successful exit from Zuto, the UK’s leading online car finance marketplace, following Bridgepoint’s acquisition of a majority stake in the business.
The transaction marks the culmination of SEP’s partnership with Zuto, during which the company has significantly expanded its technology platform, strengthened its market position, and continued to set new standards for transparency and customer experience in the UK car finance market.
Founded in 2006, Zuto has helped more than 450,000 customers secure fair, accessible and personalised car finance. The company has achieved rapid growth, reporting revenues of £75m and EBITDA of £12m in FY25, with strong momentum continuing into the new financial year as Q1 revenues increased over 30% year-on-year. This progress reflects both rising consumer demand for digital-first finance solutions and Zuto’s commitment to acting as a trusted consumer champion in the used car finance market.
Throughout SEP’s investment, the firm supported Zuto’s relentless focus on delivering the best outcomes for customers. This ethos is embedded not only in the company’s approach to lending, but also across its internal culture. Zuto has invested heavily in initiatives that promote employee wellbeing, progressive working practices and social impact, helping to build a sustainable and socially conscious business. This commitment was formally recognised in 2022 when the company achieved B Corp certification.
Zuto CEO Jim Wilkinson added: “We are hugely grateful to SEP for the support and guidance they have given us. Their partnership, and belief in our mission, has played a huge part in shaping the business into what it is today, supporting the development of the progressive culture that makes Zuto so unique.”
Tony Robison, Senior Adviser at SEP, commented: “We’re proud to have partnered with Jim and the Zuto team as they’ve built a market-leading business in UK car finance. Their growth, innovation, and commitment to improving the customer experience has been exceptional. It’s been a privilege to support their journey, and we’re delighted to see them take this next step with Bridgepoint.”
Bridgepoint’s investment will allow Zuto to further enhance its technology, expand its product range and continue driving greater transparency, simplicity and customer confidence in the UK car finance sector.




