News teams up with TotallyMoney to launch free personalised credit card comparison tool

UK car insurance comparison site,, has teamed up with SEP backed, credit report, eligibility, and comparison specialists, TotallyMoney, to launch a free personalised credit card comparison tool.

The tool works by carrying out a soft search of the user’s credit history to show them how likely they are to be accepted for a credit card before completing an application.

Unlike a hard credit check, a soft search isn’t visible to lenders and doesn’t impact a person’s ability to get credit. The service therefore not only allows customers to compare and apply for credit cards that offer the best rates, but also protects them from negatively affecting their credit rating in the process.

TotallyMoney CEO Alastair Douglas said: “Our mission has always been to help people get a better deal from the credit industry. And we believe that technology can bring about that change by empowering customers and challenging lenders.

“This tool is now available to more people, and takes us a step closer to our goal of a fairer consumer credit market. We’ve built a product that gives everyone the best possible chance to apply for credit cards they’re most likely to be accepted for — without negatively impacting their creditworthiness. We welcome the partnership with to offer this service to an even wider audience.”

TotallyMoney won the Best Credit Report Provider at the 2018 Moneynet Personal Finance Awards. The company also won the Innovation in Customer Contact award at the 2017 Credit Awards for their intelligent email alerts service.