Case studies


Rapidly-expanding developer of market-leading app for online learning of languages


  • 120k app downloads per day

  • 400+ employees from 36 nations

  • 1m customers

  • 14 different languages offered

Making a difference

  • SEP helped strengthen the executive team to ensure it has the breadth of skills needed to manage growth, including recruiting a Chief Marketing Officer and Chief Operations Officer

  • Our experience of supporting companies’ globalisation aided Babbel’s evolution from a Berlin-based business to a global player with its first US base in New York

  • SEP has played an active part in supporting and advising on product innovation and rapid growth to reach a milestone of 1 million paying customers

Babbel is defining a new market and revolutionizing the way people learn languages. In SEP we’ve gained a high-profile, experienced investment partner that shares our strategic vision and international growth aspirations. Their investment is enabling us to fully capitalise on a significant market shift towards self-motivated learning.

Markus Witte, CEO, Babbel