Case studies

A leading multi-channel retailer of luxury branded fashion.


  • £200m revenues

  • 3m+ visitors per month and shipping to 176 countries

  • 500 employees

  • 450+ modern, luxury womenswear and menswear brands

Making a difference

  • We played a key role in developing the growth strategy with a focus on driving higher online revenue

  • Funding from SEP enabled significant investment in the technology platform, increasing scalability and underpinning sustainable growth

  • We worked closely with management to build the senior executive team and ensure a smooth handover of key roles

  • We advised on key steps for successful transition from bricks and mortar retailer to a fully integrated e-commerce business

  • Apax acquired a majority stake in September 2017 with SEP retaining a minority shareholding

SEP completely understood the proposition and our vision of how to grow the business across an omni-channel platform. SEP played a key part in developing our corporate strategy and building our board.

Tom and Ruth Chapman, Founders,