Case studies

Mister Spex

The largest independent online eyewear retailer in Europe


  • 3m customers

  • 11,000 premium glasses, sunglasses and sports eyewear

  • 450 staff

  • 10 countries

Making a difference

  • SEP is the company’s largest investor and plays an active role in its development and online growth

  • Through funding and strategic input we have enabled Mister Spex to grow from a leading position in Germany to become the largest online eyewear retailer in Europe

  • We helped to devise an effective acquisition strategy that will accelerate growth

  • We are helping to build the senior management team and board to ensure it is well-equipped to manage the next phase of growth

We established Mister Spex as the primary online retailer in the German eyewear market with an extensive range of eyewear brands, excellent customer service, multi-channel model and attractive prices. We are replicating that model across Europe , helped by SEP’s experience of building global high growth on-line businesses, and their long term and supportive approach to investment.

Dirk Graber, CEO Mister Spex