Case studies


The flash sales website for premium outdoor clothing and sports apparel


  • 4 million members

  • 40 countries receiving SportPursuit orders

  • 1,000+ of the world’s leading outdoor and sports brands

  • 3 local language sites in France, Germany and Denmark

Making a difference

  • Funding from SEP has enabled SportPursuit to scale to over 4 million customers

  • Our experience of internationalisation is helping SportPursuit roll out local language sites across Europe and increase international sales

  • We have actively contributed to the company’s digital strategy and provide informed advice on the technology platform and logistics

  • Key introductions to other SEP e-commerce investments have helped the team develop their product strategy

The vision was always for SportPursuit to be an international business. Investment from SEP is enabling us to accelerate our expansion and really capitalise on our mission to be the pan-European market leader.

Adam Pikett, CEO, SportPursuit