Case studies


The flash sales website for premium outdoor clothing and sports apparel


  • 2 million members

  • 40 countries receiving SportPursuit orders

  • 1,000+ of the world’s leading outdoor and sports brands

  • 3 local language sites in France, Germany and Denmark

Making a difference

  • Funding from SEP is helping SportPursuit to continue its UK growth and increase its base of over 2 million customers

  • SEP’s experience of internationalising businesses is aiding SportPursuit roll out local language sites across Europe and increase international sales

  • SEP is assisting with strategic decisions regarding the development of new products and services

  • SEP has provided PR and marketing support to the company and made key introductions to other SEP e-commerce investments

  • SEP is actively engaged in the company’s digital strategy and providing informed advice on the technology platform and logistics

The vision was always for SportPursuit to be an international business. Investment from SEP is enabling us to accelerate our expansion and really capitalise on our mission to be the pan-European market leader.

Adam Pikett, CEO, SportPursuit