Case studies


Leading digital media company focused on consumer finance, building a fairer and better credit market for consumers


  • 1 of the UK’s leading financial services companies

  • 5,000+ mortgages compared

  • 140+ credit cards eligibility checked

  • Millions of customers getting a better credit deal

Making a difference

  • SEP helped TotallyMoney realise its vision of developing a business characterised by innovation and excellence in online financial services

  • SEP worked with the founders to bring on board an experienced management team capable of managing the company’s future growth

  • We supported the development and introduction of innovative new products in partnership with major financial services firms, including a credit card for people with impaired credit and a credit card offering a pre-application eligibility check

  • We advised on core strategy enabling the business to become the UK’s largest online financial services advertiser and one of the country's most visited credit card comparison sites

We placed a high premium on finding an investor that genuinely understood our business and our long-term goals. SEP distinguished themselves as consistently insightful, informed and level-headed. Their input remains thoughtful and constructive with a focus on building value collaboratively. We have found the whole SEP team to be approachable, adaptable and supportive.

Jonathan Hassid, Founder, TotallyMoney