Language-learning app Babbel hits 1 million customers and expands team
Babbel, the market leader for online language learning has reached a landmark one million active paying customers.
Further cause for celebration comes in the form of a Fast Company feature which names Babbel one of the world’s 50 most innovative companies. Published annually, the index is widely considered to be an international who’s who of disruptive and creative organisations. Babbel also takes the top spot among the publication’s top ten innovative companies in education. The app sets itself apart from other online learning products by encouraging learners to apply their new skills from the very first lesson, quickly enabling them to become conversational in a new language.
Markus Witte, Founder and CEO of Babbel says:
“We’re very proud to be positively impacting the lives of so many people and this latest recognition from Fast Company really reinforces the global relevance of online language learning. That said, we’re really just beginning to scratch the surface of what’s possible.”
The company, already synonymous with online language learning in much of Europe, is now targeting rapid expansion beyond its home markets. In support of this push, Babbel’s management team has been bolstered with world-class talent in the form of Arne Schepker (CMO) and Martin Kütter (COO).
Both new arrivals bring with them considerable experience: Schepker has previously served as VP of Brand Marketing at Zalando, prior to which he led P&G Switzerland’s marketing team. Kütter has more than 17 years of management experience, including spells as COO of Delivery Hero and Telefonica Germany.