News

Matchesfashion.com continues expansion with new creative hub in East London

Reflecting its continued strong growth, Matchesfashion.com is to expand its original photography and video production capacity with a new state of the art 24,000 sq ft creative space. The studio at Here East (situated at Queen Elizabeth Olympic Park) will allow Matchesfashion.com to continue to evolve it creative output, underscoring its commitment to constant innovation for its customers and brands.

With up to 20 photography bays and video sets, and a new fashion media space dedicated to producing engaging editorial content for its 450+ brands, the move will boost studio output by more than 50% to over 2,000 products per week.

Ulric Jerome, CEO Matchesfashion.com says: “Story telling is such an important part of what we do and how we engage with our customers and service our brand partners through elevated content creation. This move to Here East, and our investment in a new creative hub will help us to achieve our plans to generate even more innovative and engaging content. We forecast that this move will not only attract new talent but create over 150 jobs within 4 years. This is yet another exciting step forward for the business as we continue to scale Matchesfashion.com.”

The new studio location puts Matchesfashion.com at the heart of the Mayor of London’s plans to create an East London Fashion Cluster: an area where fashion, technology, business and education meet.