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Matchesfashion.com strengthens leadership team with three key hires

Matchesfashion.com, the global luxury-shopping destination has strengthened its senior management team with three new key hires.

Tom Athron has been appointed Chief Operating Officer. Tom joins from John Lewis Partnership where he sat on the board and was Group Development Director. Lea Cranfield has been appointed Commercial Director. Lea joins from YOOX NET-A-PORTER where she oversaw all merchandising function for NET-A-PORTER.COM and MRPORTER.COM. And Kim Hartlev joins from Sainsbury’s and has been appointed Chief Technology Officer.

All three new appointments will report to Matchesfashion.com CEO Ulric Jerome who said: “With their wealth of experience Lea, Tom and Kim will join forces with our leadership team to deliver our mission, which is to be the most personal luxury shopping experience in the world.”

“These appointments round off a year of strategic investments that will help us continue our incredible momentum,” Jerome added. “We have just launched a new state-of-the-art 24,000 sq ft creative studio in East London; we are about to move to a new logistics centre, which will quadruple the size of our current facility, and we are looking forward to the opening of 5 Carlos Place, our totally new retail experience and broadcasting hub launching this September in Mayfair.”

Athron will have responsibility for scaling the business globally and will lead Matchesfashion.com’s e-commerce, logistics, customer experience functions and studio teams. His previous roles include Finance Director at Waitrose and Trading Director at John Lewis.

“I am thrilled to be joining Matchesfashion.com at such an exciting time in its evolution and am looking forward to working with the team to help scale the business internationally whilst preserving the superb personal service that put customers expect,” he said.

Cranfield will lead the buying and merchandising teams, focusing on the commercial strategy across women’s and menswear alongside the in-house private label RAEY. Previous roles to YOOX NET-A-PORTER include Merchandising Manager for Liberty of London and Head Merchandiser at Comme Des Garcons.

“I am looking forward to driving the tremendous growth of Matchesfashion.com whilst ensuring our buying team protects the unique fashion point of view we are renowned for,” she said.

Kim Hartlev, who prior to Sainsbury’s held senior technology roles at BlackBerry, Movirtu, Myriad Group, Synchronica, and Mobilethink, will have responsibility for technology across the business including architecture, software engineering, infrastructure, service operations, and mobile apps. He will lead the tech innovation team to continue to create digital firsts, like the Style Daily – unique daily content delivered through the app built with a chatbot action response format interface that enables the reader to curate their own editorial content and direct the conversation flow.

“Joining Matchesfashion.com is an exciting prospect as its clear that they put technology at the heart of the business and consistently innovate in ways often invisible to the customer,” said Hartlev. “As the company grows I am excited to explore emerging technology opportunities that enhance our customer experience.”