Mister Spex launches partner programme with local opticians in the Netherlands
Europe’s leading online optician Mister Spex, which already supplies customers in Germany, Austria and Switzerland, will now be offering various offline services in cooperation with Dutch partner opticians.
The launch of the partner optician programme in the Netherlands is a consequence of the multichannel expansion strategy of the Berlin-based online optical specialist.
Mirko Caspar, CEO of Mister Spex explains:
“Customers simply want great glasses with a price-to-performance ratio to match, with local service when they need it. And that is exactly what we intend to offer them, including – as of now – in the Netherlands.”
The partner programme, which was initially launched in Germany in 2011, has now been successfully expanded to include Austria (2014) and Switzerland (2015). This expansion into the Netherlands marks the next step in the continuous growth of the network, as part of the comprehensive, international multichannel approach of Mister Spex.