SportPursuit works with over 1,000 top sport and outdoor brands offering its member customers up to 70% savings on recommended retail prices. The company does not hold inventory, but instead purchases stock from brands after they hold a sale. Founder-led, SportPursuit has expanded across Europe and now has over 6 million members.

Our investment is enabling SportPursuit to accelerate its expansion, including internationally. We have actively contributed to the company’s digital strategy and provide informed advice on the technology platform, logistics and marketing. Our experience of internationalisation is helping the team to roll out local language sites and customer acquisition campaigns. Key introductions to other SEP e-commerce investments have helped management develop their product strategy.

Consumer internet
  • 6m


  • 40


  • 1000+

    leading brands

Learn more about SportPursuit and how investment from SEP is helping the company to scale

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