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Seafolly launches new ecommerce platform with Tryzens

Australia’s largest swimwear brand Seafolly has launched a new global ecommerce platform showcasing its aspirational range of premium swimwear. The new site has been developed in partnership with leading systems integrator and services provider Tryzens.

Founded in 1975, the Seafolly brand has expanded into Europe, North America and Asia and now has over 2,700 stockists worldwide. The international focus of the business was a crucial influence on the development of the new digital store and the platform, which is responsive across laptops, tablets and mobile, will support Seafolly’s growth aspirations.

Paul Kotrba, CEO at Seafolly said: “In launching our new site, we needed to ensure that the platform could address our core goals of a rich and engaging experience no matter where and how our customers shopped, enabling international expansion in the process. We are already seeing much greater levels of new traffic visiting the store and we look forward to driving engagement with these new customers as well as building the loyalty with those who have shopped with us regularly before.”

Tryzens used its wide-ranging experience in digital commerce to deliver a comprehensive, high-performing eCommerce platform to achieve Seafolly’s aims. The site was delivered on time and to budget and will continue to evolve to support Seafolly’s global aspirations.

Andy Burton, Tryzens Group CEO, stated: “Being Australia’s largest swimwear brand, and recognised around the world, Seafolly was determined to provide customers with the highest standard of an eCommerce experience, one that is intuitive, informative and engaging. We are delighted to be able to work with such a passionate team as their trusted partner and to help enable them to drive online growth and international expansion. We have delivered a platform that can evolve and scale to match Seafolly’s huge potential and ambition, enabling them to serve up a great customer experience.”

Kotrba concluded: “Tryzens were true partners throughout the delivery of the new site, helping our team make decisions, guiding us through each step of the process and supporting us fully with a positivity and commitment that is refreshing. We look forward to what the future will bring through this proven partnership”.