SportPursuit plants 100,000 trees

Date Published

SportPursuit, the ecommerce specialist for sporting apparel and equipment which is backed by SEP, has hit its target to plant 100,000 trees. Since September 2019, the company has deployed a range of initiatives to encourage its customers to reach this total including a referral scheme and special sale events, alongside staff fundraising.

By planting trees SportPursuit is aiming to reduce its environmental impact as an online retailer. SportPursuit has partnered with reforestation charity Size of Wales to help with two global forestation projects: Mbale Trees Programme in Uganda and Bore Community Forest in Kenya.

Adam Pikett, founder and CEO of SportPursuit, said: “SportPursuit customers and staff share a passion for the outdoors and enjoying adventures in the inspiring environments of our planet. It’s great to see this passion driving engagement in our tree planting initiatives. With the help of Size of Wales the SportPursuit community has contributed a positive impact to the environment as well as the local communities supported by these projects.”

Kevin Rahman-Daultrey at Size of Wales, said:

“At a time when climate change feels like it is accelerating at an alarming pace, SportPursuit is helping to bring trees back to deforested areas. 100,000 trees is a really impressive milestone. These trees will make a substantial difference to the lives of local communities who rely on them for food, shade and livelihoods, as well as helping to lock away carbon, benefiting us all.”

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