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T.M. Lewin selects Tryzens to transform its online shopping experience

T.M. Lewin, a leading men’s shirt retailer for over 100 years, has signed a significant agreement with SEP backed eCommerce systems integrator Tryzens, to enhance its online customer experience and deliver a website that can support its significant domestic and international growth plans.

Tim Patten, Customer Director for T.M. Lewin Group said: “Providing a first-class customer experience has been a priority focus for us for over 100 years. Our excellent products, reputation and brand have driven a continuous increase in demand, not only in the UK but around the world. To maintain this experience, we needed an ecommerce partner and platform that could understand and meet our needs, was scalable, and, easily adaptable to market changes for new requirements. We have been very impressed with Tryzens and the work they have done for us as well as the success that they have had with other apparel retailers, and look forward to building on the success to date in the years ahead.” Tim added.

Andy Burton, CEO, Tryzens, added: “For generations, T.M. Lewin has been at the forefront of the men’s formal fashion, which is testament both to the quality of their products and their attention to customer experience through forward thinking strategies. The Salesforce Commerce Cloud platform will not only help them launch in to new territories more efficiently but is a tremendous platform though which to scale whilst remaining operationally agile in what is a fast paced market. The new sites can handle surges in traffic and are more easily adaptable to add new capabilities as and when required. We are delighted to have been awarded this agreement to support T.M. Lewin in their online growth plans and will continue to help T.M. Lewin understand the opportunity for growth from its customer behaviours and general technological advances in the market. Our aim is to be able to help T. M. Lewin provide their customers a more personal, richer shopping experience and deliver the products that they are looking for efficiently. We are extremely proud to have been selected to support the next major phase of their story.”