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TotallyMoney launches new TV advertising campaign for its free credit report service

SEP backed TotallyMoney has launched a new advertising campaign starring Anthea Turner to highlight its award-winning free credit report service which is designed to help customers improve their credit score.

The campaign will rotate with, and build on, the ongoing success of the current award-winning Clive Tyldesley-fronted campaign from Sunday 22 April. The commercial was directed by BAFTA-nominated, award-winning director Michael O’Kelly and produced by Pete Roe for Recipe.

Nathan Levi, TotallyMoney’s Chief Marketing Officer says: “We wanted to extend the world that we created with our first campaign. Anthea was the perfect choice – she’s instantly recognisable and totally natural in front of the camera.”

The TotallyMoney free credit report service gives customers access to six years’ credit history information in a free credit report, plus real-time notifications, to help them understand any changes in their live credit score.

TotallyMoney has also developed a unique, proprietary Borrowing Power algorithm. It uses information from both the customer’s live credit position and real-time market-wide lending data, to show them how likely they are to be accepted for credit, without impacting their credit rating.

While the Credit Report helps customers understand their financial history and their Live Credit Score tells them about their position today, Borrowing Power helps them build a better financial future. These new services build on the powerful, personalised credit comparison platforms that TotallyMoney has developed and that power some of the UK’s most forward-thinking financial brands.

Alastair Douglas, TotallyMoney CEO says: “Our mission has always been to help people get a better deal from the credit industry. And we believe that technology can bring about that change by empowering customers and challenging lenders. This suite of tools is available totally free for all TotallyMoney customers, and takes us a step closer to our goal of making credit better, by putting customers in control and helping them make smart borrowing decisions. We’ve built a product that gives everyone the best opportunity to make the most of their credit, no matter what their current status.”