News

Tryzens to deliver Salesforce eCommerce sites for leading NZ brand Macpac

Outdoor apparel and equipment brand, Macpac, has selected Tryzens as its eCommerce Delivery Partner. Tryzens will help Macpac leverage the rich capabilities of the Salesforce Commerce Cloud platform to deliver an enhanced customer experience and provide a robust, scalable platform for international expansion.

Macpac joins Tryzens’ growing list of Australian and New Zealand customers which include Cotton On, M.J. Bale and Seafolly. Tryzens, with its experience in the lifestyle and apparel sector, along with extensive international eCommerce knowledge and outstanding Salesforce Commerce Cloud credentials, was a logical choice to ensure Macpac drives a strong return on this investment.

“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials.”

Mark Jagger, Digital Marketing Manager at Macpac, said: “eCommerce represents a vital and growing part of our business – not only in terms of online sales but, as an omni-channel retailer, the overall experience we deliver across all devices for Macpac customers. We know we can deliver a more engaging customer experience that better communicates our unique history and heritage. From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent eCommerce and Salesforce credentials.”

The award of the Macpac contract comes at a time when Tryzens is expanding its ANZ operations, having opened an office in Melbourne last month. This expansion has been motivated by a thriving eCommerce economy in the region, with online sales expected to exceed $32 billion in 2017, according to a report by eMarketer.

Andy Burton, CEO of Tryzens, added: “Macpac is a fantastic example of a sustainable brand that is a leader in its field and which has great consumer appeal alongside its ethical sourcing stance and a strong market following. We are delighted to have been selected as Macpac’s ecommerce partner for this important and exciting initiative and look forward to working together to deliver an exceptional eCommerce experience on the Salesforce Commerce Cloud platform.”