A leader in the online language learning industry, Babbel is an international success with more than 10 million active subscribers. Its proprietary, market-leading app has a scientific and structured approach to learning a language, resulting in faster and more complete learning over PC or mobile devices. The company employs more than 750 staff and freelancers from 50 nations and operates from offices in Berlin and New York.

Our experience of supporting companies to scale internationally has helped Babbel evolve from a Berlin-based business to a global player with its first US base in New York. We have worked closely with the executive team to ensure the company has the breadth of skills required to manage growth, including recruiting a Chief Marketing Officer and the US leadership team. We have also played an active role in supporting and advising on product innovation and sales strategy to reach a milestone of 10 million paying customers.

“In SEP we’ve gained a high-profile, experienced investment partner that shares our strategic vision and international growth aspirations. Their investment is enabling us to capitalise on a significant market shift towards self-motivated learning.”

Markus Witte, Founder and Executive Chairman, Babbel

Germany, USA
Consumer internet
  • #1

    innovative education

  • 750


  • 10m


  • 14

    languages offered

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