London based Lovecrafts was founded in 2012 and has grown to become the number one destination for knitting, crochet, embroidery and other crafts supplies servicing a global community of crafters. Shipping worldwide and with dedicated websites for the UK, US, and Germany, Lovecrafts provides over 50,000 yarns and 100,000 patterns alongside guides and top picks to inspire and engage the crafting community.

Working with the board we developed a new promotion led marketing strategy to increase UK market share. We have helped strengthen the senior leadership team through the appointments of a new CFO and Chairman and internal promotions and have also made key introductions to the SEP portfolio in order to share best practice on customer acquisition and retention and on international expansion.

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