SEP achieves successful exit from SportPursuit

We are pleased to announce that bd-capital, the pan-European, operationally led private equity firm has made a significant investment in SportPursuit, creating a successful exit for Scottish Equity Partners (SEP) and other investors.

London-based SportPursuit is the leading online private sales club in the UK and Germany for sports, outdoor and active lifestyle products. SEP first invested in the company in 2015 attracted by its business model, large and growing market opportunity and talented management team.   Since then, SportPursuit has broadened its proposition, including launching a range of own brand products, and expanded its international reach. Utilising a data-driven approach, the company tailors its proposition to individual customer preferences in a highly sophisticated way, resulting in high levels of customer satisfaction, loyalty and lifetime value.

Commenting on the transaction, Martin Brennan, Director at SEP and former non-executive director at SportPursuit said: “We are delighted to have worked with the SportPursuit management team over the last six years as they have grown market presence, brand relationships and international reach and we wish them continued success as they progress with their new partners bd-capital.”