Berlin based omni channel eyewear retailer
Mister Spex is Europe’s largest independent online eyewear business offering contact lenses and brand name glasses and sunglasses in partnership with 500 local opticians across Germany, Austria and Switzerland. Via the Mister Spex websites, the company now operates in a total of thirteen countries across Europe including Scandinavia, UK and all Western European countries. In February 2016 Mister Spex opened its first store in Berlin and now has a retail portfolio of more than 31 stores across Germany. Mister Spex’s mission is to be Europe’s leading omnichannel eyewear retailer with all stores and other customer touch points being fully integrated into the company’s digital platform.
Our investment has enabled Mister Spex to expand across Europe both organically and through acquisition. Funding also secured a custom warehouse and highly automated lens manufacturing facilities to support future growth. As the largest shareholder with an active approach to investment we have worked closely with the founding team on business planning and financial strategy, supporting the acquisition of businesses in Scandinavia and the acceleration of store roll outs across Germany.
“SEP’s experience of building global high growth on-line businesses, and their long term and supportive approach is helping us expand across Europe.”
Dirk Graber, CEO Mister Spex
- Germany, Scandinavia, DACH
- Consumer internet